The Fruit
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SHOOT THE FRUIT
Throughout the warehouse you will find eclectic industrial textures that serve wonderfully as photo backdrops and settings for your movie or music video. Ceiling heights vary between 7ft to 13ft. Each area has its own unique aesthetic while still being malleable to your creative vision. 

General information about renting space: Rental spaces are offered in as little as 2 hour increments as well as half day and full-day reservations. However, reservations under $500 are no longer offered prior to one week in advance. We have 22,000sf, so you art shooters (yay! we love you) just have to roll with not knowing until closer to your reservation what is available. Take the opportunity to adapt, like artists have done for centuries.

Non commercial art rates are - $50 per hour; four hours for $175.
Commercial day rate is $600/4 hours or $1000 for 10 hours.


Reservations less than a day can select 1-to-2 available spaces to utilize. 'Available' pertains to what other events are occurring at the time of your shoot request. Spaces are apt to change per event or may not be available due to other reservations. In other words, if you're a short-term art rental, you might be nudged out of the way of a longer rental. Hey, we're doing what we can to keep costs low but also stay in existence to serve you!

Natural light is available in some spaces but not all. Light equipment is available for rent, please inquire.  Some prop furniture is also available without additional cost.

So, among other considerations: we renovated with an eye towards shooting angles, sight-lines, and interesting backgrounds. Have you tried garage door side lighting, into a dark distance 50 ft away? A downlight strapped 13 feet in the air, well out of the way of a leaping performer? An awesome window perfect for silhouette? A room painted entirely in blue, which, in post, you can turn almost any other color without altering your subject's skin tone?

To be extra clear: for instance, if you really really want the Blue Room in a month from now, you have to commit to a minimum of $500 for which we will reserve it and one other space for you. If  you can't afford that minimum, then you can have the room at a discount, but you have to wait til 7 days prior to see if anyone else has already reserved it and you have to work around their needs.


    Interested in shooting at the Fruit?
    Please read our FAQ section and fill out the form below

    Please clarify if the date you are proposing for a tour or a reservation for a shoot.
    Please keep in mind that load in, load out, and clean up must be done inside the time frame you have reserved.
    Will you have a make up artist, multiple models, a stylist, second shooter? List the amount of team members you anticipate.
Submit

RENTAL TERMS
1. 2 hr minimum for weekday bookings (Mon-Fri) - 4 hr minimum for weekend bookings (Sat/Sun)
2. All bookings begin and end on the hour (not the half hour). 
3. All setup and breakdown must be within the booked time (and not before or after)
4. Same day reservations are accepted when availability permits but will incur an addition fee of $10/hr.
5. Space must be reserved and booked in advance (no walk-ins) You can submit your booking request directly on our website.
6. Payment terms: 50% pre-payment to hold reservation with balance due at beginning of shoot. 
7. If your shoot is running behind schedule, please ask to extend your booking before the end of the shoot.  It will be allowed if there is not another booking in the space.  All additional time is in full hour increments

CANCELLATION POLICY
1. For cancellation more than 7 days before shoot: 100% refund
2. For cancellation 5-7 days before shoot: 100% credit towards a future shoot
3. For cancellation 3-5 days before shoot: 75% credit towards a future shoot
4. For cancellation 48-72 hours before shoot: 50% credit towards future shoot
5. For cancellation 24-48 hours before shoot: 25% credit towards a future shoot
​6. For cancellation within 24 hours before shoot: no refund or credit

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Hours

Open to the public during scheduled events otherwise by appt only.
​
Please review the Upcoming Events page.

Email

Durhamfruit@gmail.com
  • HOME
  • Upcoming Events
  • Shoot the Fruit
  • Book the Fruit
  • Volunteer At The Fruit
  • Blog
  • FAQ